It would occur to me that if, for example, you wanted to sell cuddly toys you might consider calling the company something like 'sweet soft toys', or if you were selling new sofas you could call your store 'comfy couches'. In that respect you were selling food, maybe naming your restaurant something to define its great taste would be a good idea. 'Fresh Crusty Baguettes' (a sandwich bar) or 'Spice Lounge' (perfect for a curry house). Am I right? I thought so.
But maybe I am wrong. Today I passed a sandwich store called 'Eat Dirt'. Maybe its a successful business and the name has no affect. One thing is for sure though, I didn't stop in.
'Eat Dirt'. Are you kidding me?
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